HYSST, a performance skincare brand for men launched by the beauty company New Select, has introduced a new product, the Sparkling Bubble Pack Cleanser. This cleanser is designed to help cleanse pores of excess sebum and dead skin, as well as soothe irritated skin post-shaving.
The HYSST Sparkling Bubble Pack Cleanser employs the application method typical of a pack. The product is spread on a dry face, and after about 60 seconds, bubbles form, allowing users to massage gently before rinsing. It contains clean carbonated water sourced from Italy, formulated to effectively cleanse impurities from within the pores.
HYSST's brand philosophy revolves around a 'grooming system that structurally designs skin condition,' taking into account both the product's functions and its usage methods. This product design integrates intensive care methods into the daily cleansing routine, making focused care easily accessible.
The new cleanser features a proprietary blend called HYSST Blue PDRN, combining sodium DNA and copper tripeptide-1, which targets skin hydration and elasticity. It also includes Cica exosome components to help manage skin sensitivity arising from frequent shaving and environmental stressors.
Effects from product use have been validated in human application tests. Results demonstrated improvements in pore impurities and sebum, a reduction in acne-causing bacteria, and soothing effects on skin irritation due to shaving after a single use. Notably, improvements were also observed in pore count and area after four weeks of use. Sensitivity testing on sensitive skin has also been completed.
For application, users should evenly apply the product onto a dry face, massage gently after the bubbles form in about 60 seconds, and rinse with lukewarm water. The cleanser can be used not only for daily cleansing but also as a shaving foam alternative, making it versatile across various grooming routines.
A representative from HYSST stated, 'The product is designed to incorporate the packing method into daily cleansing to facilitate more intensive skin management even during regular cleansing. We plan to continuously introduce products reflecting the various grooming needs of men, based on HYSST's grooming philosophy that considers user methods and routines.'
