BIOHEAL BOH is accelerating its efforts to penetrate the fall beauty market with the launch of the 'Pantacell Repair Cica Cream Mist.' This product caters to growing consumer interest in moisturizing and calming skin care, particularly featuring the ingredient 'Panthenol (Provitamin B5),' which has seen a significant surge in attention within the K-beauty market.
According to data from Olive Young, the search volume for the term ‘Panthenol’ on their online platform increased by 101% year-over-year in September. In response to this consumer trend, BIOHEAL BOH has introduced the 'Pantacell Repair Cica Cream Mist,' which incorporates Panthenol in a mist formulation. Traditional Panthenol products have generally been heavier balms or cream formulations, making it difficult to reapply after makeup or while out.
To address this, BIOHEAL BOH developed a cream that combines Panthenol, peptides, and Centella Asiatica extract into an ultra-fine mist, allowing for convenient hydration regardless of time or location. The expansion of this product lineup, which emphasizes consumer convenience, has also yielded positive results.
In June, BIOHEAL BOH launched a '100ml onboard triple set' designed for ease of transport, in consideration of airline liquid regulations. With increased demand for simple skin hydration solutions both in daily life and while traveling, the average order value from the first week post-launch to September has increased by 978%, reflecting strong consumer response.
The product has also garnered international recognition. U.S. fashion and beauty publication 'Harper's Bazaar' recently selected the Pantacell Repair Cica Cream Mist as one of the 'Top 20 K-Beauty Products for Mature Skin.' In the article, skincare expert Elizabeth Grace praised the product's technology in establishing a moisture barrier and enhancing competitive advantage.
A spokesperson for BIOHEAL BOH stated that “the Pantacell Repair Cica Cream Mist” was developed to offer the rich hydration of a cream in a mist form for convenient daily use. With strong sales of the onboard set and attention from international media, the company aims to continue providing skincare solutions tailored to consumer lifestyles and skin concerns.
