LG Household & Health Care's de-aging beauty brand O HUI has announced the appointment of actress Lim Ji-Yeon as its brand ambassador.
Founded in 1997, O HUI leverages years of research and expertise to deliver scientifically formulated de-aging solutions tailored to individual skin types and aging causes. The brand selected Lim Ji-Yeon as its ambassador due to her strong image and unique aura showcased in recent dramas 'My Wonderful World' and 'The Glory', aligning with O HUI's values of promoting confidence that shines brighter over time.
The collaboration includes shooting advertising content for O HUI’s flagship product, the 'Prime Advanced Original Energy 100 Ampoule' (originally referred to as the Original 100 Ampoule), along with various marketing initiatives planned for the future. This ampoule features 'H-PDRN 90TM', which is over 90% concentrated and provides 4.7 times deeper absorption, targeting mid-face elasticity issues for healthier and firmer skin.
Content featuring Lim Ji-Yeon with O HUI’s new products, including photo shoots and videos, will be distributed across multiple platforms such as O HUI's official website, online video services, and YouTube.
A representative from LG Household & Health Care emphasized the commitment to combining O HUI's philosophy of delivering real skin transformations with Lim Ji-Yeon's vibrant and elegant energy to offer a unique brand experience for customers both domestically and internationally.
