LABO-H, a brand specializing in scalp skin care, is launching a limited edition collaboration with the globally popular character Monchhichi. This partnership integrates Monchhichi's iconic plush hair and retro sentiment with LABO-H's 'Scalp Strengthening Clinic' line, along with a variety of exclusive merchandise.
LABO-H, which has been recognized for four consecutive years as the top shampoo brand at the Olive Young Awards, aims to connect the symbolic image of abundant hair associated with Monchhichi to its scalp care messaging. This collaboration features Monchhichi adorned in a green bib that reflects LABO-H's brand color, adding a distinctive element to the partnership.
The edition comprises four key products: 'Scalp Strengthening Shampoo', 'Capsule Treatment', 'Hairline Ampoule', and 'Scaler'. The Scalp Strengthening Shampoo reinforces the scalp barrier both internally and externally, while the Scaler cleanses stubborn flakes that are hard to manage with shampoo alone, promoting a clean and healthy scalp environment. The Capsule Treatment, free from silicone oils, delivers nutrients through protein and vitamin components to the scalp and hair. The roll-on Hairline Ampoule is designed for targeted areas like partings and hairlines and is convenient for daily scalp care due to its low stickiness.
Each product is paired with exclusive Monchhichi-themed merchandise. The Scalp Strengthening Shampoo includes a 'Monchhichi String Pouch', the Capsule Treatment features a 'Monchhichi Transparent Pouch', the Hairline Ampoule is accompanied by a 'Babychhichi Keyring Pouch', and the Scaler comes with a 'Monchhichi Scalp Brush'. Additionally, customers who purchase over a certain amount will receive a limited quantity square pouch.
A LABO-H representative commented, "We planned this collaboration with Monchhichi, symbolizing abundant hair, to allow consumers to experience LABO-H's Scalp Strengthening Clinic line in a more enjoyable and approachable manner. Through a range of products tailored to various scalp concerns and collectible merchandise, we aim to propose a new scalp care experience."
'LABO-H Monchhichi Collaboration Edition' will be available in limited quantities at Olive Young's online and offline channels starting October 1.
