The global skincare brand The Ordinary is set to launch its new product, 'The Soft Lip Set,' on October 1. Available exclusively on the Olive Young online platform, this set aims to provide comprehensive lip care, from exfoliation to intense hydration.

'The Soft Lip Set' is formulated with a synergy of PHA and squalane, combining effective skincare ingredients to nurture the delicate skin of the lips. It addresses the needs of lips, especially during the dry season, promoting their natural health and providing comfort to sensitive areas for smoother and more moisturized lips.

The included 'PHA 5% Exfoliating Lip Serum' is designed specifically for lip exfoliation. This serum gently smooths lips by effectively removing dead skin cells with PHA and features ectoine, known for its superior moisture retention, to keep lips hydrated and supple. It is to be applied on clean, dry lips and can be used as needed for evening care every other day.

The accompanying 'Squalane + Amino Acids Lip Balm' delivers profound hydration thanks to the powerful moisturizing effects of squalane. When applied after the serum has been absorbed, it ensures prolonged moisture and nourishment. This multi-use balm is versatile enough for application on other dry areas, such as elbows and nail cuticles.

The launch of 'The Soft Lip Set' is complemented by a limited-edition 'lip balm keyring accessory' and stylish packaging, enhancing its collectible appeal and suitability as a gift.