Irecipe, a derma beauty brand known for its ingredient transparency, has announced the launch of a new advertising campaign centered around its popular product, the '3-Second Cream Mist.' This campaign was revealed in October and aligns with the increasing consumer demand for hydrating products.
The Irecipe mist has secured its position as a leading choice in the beauty industry for its impressive moisture retention and adherence capabilities. As the dry season approaches, it is quickly gaining recognition as an essential moisturizing item that contributes to a healthy, well-hydrated skin base.
Characterized by ultra-fine particles designed to absorb rapidly within three seconds, the '3-Second Cream Mist' effectively delivers deep hydration in a single spray. It promises a unique user experience that leads to a fresh finish while maintaining a 'water-absorbed skin' effect.
Capitalizing on its growing popularity, Irecipe will unveil a visually striking new video advertisement featuring Jiwoo from K-POP group NMIXX. The ad showcases Jiwoo using the '3-Second Cream Mist' during moments when hydration is needed in her daily life. By seamlessly integrating product usage into various scenes, the advertisement elevates the visual experience of both Jiwoo and the product.
In celebration of the new ad campaign launch, Irecipe is organizing a range of events on its Naver Smart Store targeted at consumers concerned about skin dryness. The promotions will include discounts on the main mist featured in the ad, special exhibitions for the moisturizing line, coupons for new signups, and gifts based on purchase amounts.
An Irecipe representative stated, “Thanks to the overwhelming support from our customers, the Irecipe mist has established itself as a beloved moisturizing item. With this new advertisement, we aim to present a fresh moisturizing routine alongside Jiwoo. We hope consumers will take advantage of the various promotions available in our Smart Store to experience Irecipe's differentiated products.”
