POLA, a Japanese luxury beauty brand with a century-long history, has announced the global launch of its latest product, the B.A Eye Zone Cream, on October 1. This cream is a result of POLA's extensive 58-year research in eye care, presenting a new dimension in eye zone care that goes beyond mere wrinkle management.
The B.A Eye Zone Cream targets the multiple concerns associated with aging, including wrinkles, eyelid sagging, under-eye bags, dark circles, and loss of elasticity and hydration. Rather than just treating the surface of the skin, the product considers the structural elements that support the eye area, offering comprehensive care.
POLA's formulation provides a deep, multidimensional approach to maintaining the impression and elasticity of the eye area. By introducing ‘B.A Eye Core Essence’ and leveraging POLA’s research expertise, the product focuses on treating the three key structural areas surrounding the eyes: the muscles that support the eyes, the orbital fat, and the subcutaneous layers that function as skin support systems.
This holistic care aims to enhance the overall appearance of the eyes, addressing complex concerns such as hollowness and sagging that deepen with age.
To celebrate the product launch, POLA will operate a pop-up store at the Hyundai Department Store in Apgujeong from October 2 to 8. Visitors will have the opportunity to experience the new product firsthand, attend eye aging check-ups, and participate in self-massage lessons using a rolling applicator developed by POLA. This interactive experience emphasizes a comprehensive approach to eye care.
Customers will be able to assess the condition of their eye area and learn practical eye care routines that can be integrated into their daily lives. Additionally, exclusive events and promotions will offer further opportunities to engage with the new product.
POLA has also collaborated with actress Chae Jung-an to roll out digital content on October 1 via Chae Jung-an TV. As a long-time user of the POLA B.A line, she shares her experience using the B.A Eye Zone Cream and outlines her eye care routine.
Chae Jung-an emphasizes the importance of maintaining eye care from a young age, suggesting that consistent attention to the eye area can prevent more invasive treatments. After using the new B.A Eye Zone Cream, she positively reviews her improved eye area condition and presents accessible eye care routines that align with morning and evening practices.
