UNOVE, a K-haircare brand under WIRET Co., has unveiled its first new hair mask, 'Hydracote Glow Hair Mask,' since the brand's launch in 2021.
Recognized as a leading brand in damage care, UNOVE has centered its offerings around the 'Deep Damage Repair Hair Mask,' known for its unreal softness and sensory fragrance. The flagship product, designed for severely damaged hair, improves the texture of rough cuticles resulting from frequent styling and coloring. It has achieved the top position in the haircare category at Olive Young for four consecutive years from 2022 to 2025, solidifying UNOVE's market presence.
The new product represents a commitment to providing solutions for various hair types and concerns, starting with hydration care tailored for fine and dry hair. Launched on October 1, the 'Hydracote Glow Hair Mask' features an 8-type hyaluronic acid and protein complex designed to add moisture and nutrition to dry, dull hair. Its highly concentrated hydrating balm texture adheres smoothly to the hair, helping to smooth frayed hair surfaces.
This hair mask is particularly suited for the upcoming seasonal transitions, offering an immediate boost of hydration, earning it the nickname 'Hydrating Balm Hair Mask.' A single use has demonstrated effects of 'moisture, smoothness, and a lasting effect of 100 hours' in human application tests, ensuring that hair maintains a sleek and polished appearance over time.
The product carries UNOVE's signature fragrance, 'Rosy Aura,' which combines elegant rose with fresh berry notes in a fresh floral fragrance, leaving a subtle and sensual scent post-use.
To celebrate its exclusive launch at Olive Young, the 'Hydracote Glow Hair Mask' will feature promotional pricing throughout October. Additionally, special gift sets, including UNOVE hair clips, will be available, and customers spending over 40,000 KRW will receive a special sauna cap for free.
According to an official from UNOVE, the introduction of this hydrating hair mask aims to provide diverse solutions for various hair types and concerns, stepping beyond the previous focus solely on extremely damaged hair care. The brand anticipates that this hydrating balm hair mask will become a daily use product for consumers facing challenges related to seasonal dryness.
