Dewytree, a skincare brand known for its commitment to authenticity, has successfully completed a collaboration project with Daejeon's representative character, 'Ggumdori.' This initiative involved a partnership with local cafés and included donations to the Eulhee Welfare Foundation's Cheonyangwon.
The café collaboration was executed across three popular local cafés: Minyube, Rock House, and Taff Road. The project was designed to connect the brand with consumers through the local character and cafés, providing an engaging brand experience while promoting cooperative economic activities within the community.
During the event, the participating cafés were decorated with Ggumdori collaboration products and merchandise to welcome visitors. Various events took place on-site, offering limited-edition collaboration goods such as keycap key rings, reusable bags, beach towels, balloons, and fans, alongside Dewytree products. This attracted significant attention and support from both Daejeon citizens and visitors.
Furthermore, Dewytree emphasized that this collaboration would not be a one-time event, but rather a sustainable social contribution effort. By donating a portion of the café collaboration profits and Dewytree skincare products to the Eulhee Welfare Foundation's Cheonyangwon, the brand aimed to create a genuine model of mutual success that links collaboration with community support.
A representative from Dewytree stated, “Thanks to the support for our collaboration, we have been able to deliver funds to Cheonyangwon and achieve a meaningful result. We will continue to fulfill our responsibility as a skincare brand that exerts a positive influence on society while engaging deeply with consumers in their daily lives.”
