Jeong Saem Mool, a beauty brand founded by renowned K-Beauty artist Jeong Saem Mool, has launched its new product, the 'Essential Skin Nudert Recover BB,' available at Olive Young starting October 5.
This innovative BB cream improves upon typical BB creams by refining skin expression and addressing common issues such as darkening and heaviness in texture. It aims to appeal to users who usually avoid BB products by offering a lighter, more comfortable experience.
The new formulation effectively conceals pores, imperfections, and uneven texture, providing a long-lasting, flawless finish that resists fading due to sweat and oil. Additionally, it features a non-comedogenic formula that promotes a smooth, porcelain-like complexion.
One of its standout features is the ability to blend seamlessly with the skin's natural tone, thanks to encapsulated color-correcting pigments that adjust to individual skin tones. Offered in three shades: ▲ Lavender for dull, yellow-toned skin; ▲ Salmon to neutralize bluish-gray tones; and ▲ Green to counteract redness, the product allows for tailored solutions based on specific skin concerns.
Alongside its aesthetic benefits, the BB cream contains skin-friendly ingredients like Beta-Sitosterol, a next-generation Cica ingredient that calms irritated skin and reduces redness. It also incorporates PDRN and Panthenol to promote skin elasticity and radiance from within.
The launch event will run from October 5-11, featuring a promotion where customers purchasing the new BB cream will receive a 'Jeong Saem Mool Nudert Pocket Spatula Brush,' available to the first buyers. This brush is specifically designed for optimal application, with a flat shape that conforms to facial contours for a smooth, even finish.
A representative from Jeong Saem Mool stated, "This product was developed over a long period to convert those who have been reluctant users of BB creams, also known as 'NO BB' consumers, into 'YES BB' advocates. We hope to provide a more natural and subtle skin expression through our unique color pairing based on skin concerns, rather than just skin tone. We encourage everyone to experience this innovation firsthand."
Prior to the launch, a 'NO BB CLUB' campaign was conducted from September 22 for two days in Seongsu-dong, featuring posters and promoters that attracted the attention of both local visitors and foreign tourists. Additionally, the campaign utilized QR codes in offline materials and online channels to recruit a product trial team, drawing participation from approximately 1,600 individuals over a week, showcasing significant interest in the new product.
