Dongkook Pharmaceutical, led by CEO Song Jun-ho, has launched two new gift sets under its Derma Cosmetic brand Centellian24 on KakaoTalk. These sets include the 'Madeca Premium Collection Gift Set' and the 'Madeca Cream Tight Lifting Intense Duo Set.'
The 'Madeca Premium Collection Gift Set' is designed to address various skin concerns, offering products suitable for daily skincare and special occasions. It features Dongkook's core ingredient TECA (Titrated Extract of Centella Asiatica), focusing on anti-aging, skin vitality, and care for spots and blemishes.
This collection includes the premium total anti-aging cream 'Madeca Cream Aging Focus,' along with the melanin care line 'Expert Madeca Melan Capture Toning Shot Ampoule' and 'Madeca Melan Capture Ampoule Capsule Cream,' covering the full skincare regimen in a single set. The packaging emphasizes a calm and sophisticated atmosphere with burgundy coloring and soft gradients.
The accompanying 'Madeca Cream Tight Lifting Intense Duo Set' consists of 'Madeca Cream Tight Lifting,' 'Madeca Intense Lifting Eye Cream,' and a gua sha tool for comprehensive facial and eye care, enabling users to experience a daily skincare routine in one package.
'Madeca Cream Tight Lifting' provides a multi-faceted anti-aging solution to manage key factors of skin aging. It employs a 'three-step mechanism for underlying skin aging' to deliver hydration, firm the skin's contours, and enhance overall skin elasticity, providing a radiant appearance even on bare skin.
The packaging for this set uses violet as its signature color, featuring a vertically fluted pattern and lavender gradient to visually express the lifting care concept.
A representative from Centellian24 stated, “In celebration of surpassing 100 million units sold of Madeca Cream, we designed these two gift sets to allow more people to conveniently gift Centellian24 products via KakaoTalk, hoping they will convey their sentiments through practical and richly composed gifts featuring our best-selling products.”
