Global hair and body care brand Moroccanoil has announced its role in styling hair for the Stella McCartney 2027 Summer Collection show, which concluded on the 6th. The event, a part of Paris Fashion Week, presented hair looks that emphasized the natural beauty and individuality of each model.
The hair design was led by Moroccanoil's lead stylist Eugene Souleiman and the global creative team. Rather than applying a uniform style, the team focused on enhancing the varied hair lengths, cuts, textures, and curl shapes of the models to achieve a polished yet natural appearance.
Eugene Souleiman noted, “Stella McCartney expresses beauty through diverse nationalities, cultures, and identities. In this hair styling, it was important to create a mature, chic, and confident atmosphere while maintaining McCartney's signature naturalness, modern sense, and individuality.”
Antonio Corral Calero, VP of International Creative at Moroccanoil, added, “We aimed to balance femininity and masculinity, softness and strength, structure and freedom of movement through hair. We minimized the use of noticeable styling products to allow the hair's natural texture and movement to shine. The luxury conveyed in this look is primarily achieved through healthy, well-maintained hair.”
At the backstage, Moroccanoil styled models around three key concepts: Sophisticated Straight Hair, Effortless Curly Hair, and The Perfect Bob. The styling incorporated the brand's bestsellers, including Moroccanoil Treatment, Hydrating Styling Cream, Luminous Hair Spray, and Curl Control Mousse, to emphasize a natural elegance.
