KARED, a wellness derma skincare brand known for researching skin characteristics and necessary ingredients, is expanding its offerings with the introduction of the 'Oat Skin Nutrition' line. This new range focuses on providing a calming solution for sensitive skin, particularly through its best-selling oat serum, accompanied by a toner and cream.
While "CICA" has long been recognized as the go-to calming ingredient, KARED is now looking at oat as a viable alternative. The brand aims to go beyond mere temporary relief of irritation, utilizing oat to provide essential nutrients that balance skin nourishment in line with their 'Skin Nutrition' philosophy. This philosophy is scientifically crafted using key ingredients like colloidal oatmeal, oat-derived beta-glucan, lipids, and proteins, which help to hydrate dry, sensitive skin while aiding the recovery of disrupted skin barriers and overall condition.
The newly introduced 'Oat Skin Nutrition' line consists of three products: 'PDRN Oat Milk Serum,' 'Oat Biome Soothing Toner,' and 'Oat Protein Barrier Gel Cream.' The flagship product, the 'PDRN Oat Milk Serum,' retains its effective formula while updating its size and packaging for a global market expansion. The addition of the toner and cream completes a comprehensive oat skincare routine.
The central product, 'PDRN Oat Milk Serum,' is a high-performance oat milk serum that enhances the condition of sensitive skin. Maintaining the original formula, it is reformulated in line with global market standards in terms of size and packaging. The serum combines calming and moisturizing oat-based ingredients, such as colloidal oatmeal, oat kernel oil, and high concentrations of ectoin, with CICA PDRN, addressing various skin needs like barrier repair, hydration, and radiance, featuring a dual-layer texture that offers lightweight absorption and creamy softness.
Next in the lineup is the 'Oat Biome Soothing Toner,' designed to deliver rapid hydration and help balance the skin. Formulated with domestically sourced oat water, patented probiotic exosomes, and zinc PCA, it quickly delivers moisture to skin that has become dry immediately after cleansing. Lastly, the 'Oat Protein Barrier Gel Cream,' which contains oat protein, 13 types of peptides, and panthenol, penetrates lightly like a gel while effectively reinforcing the skin's moisture and barrier.
Through this expanded product line, KARED aims to move beyond the familiar narrative of "when calming, use CICA" by presenting oat as a new skincare option for sensitive skin. Instead of focusing on a single function, the products aim to address calming, hydration, and barrier support, thereby continuously fortifying their product lineup centered around 'Skin Nutrition.'
