Sulwhasoo, a global luxury beauty brand pursuing holistic beauty, has launched a renewed version of its flagship peel-off mask, the 'Ok-yong Pack.' This renewal enhances the efficacy in treating impurities and excess sebum within the pores while reinforcing calming and moisturizing ingredients, thus improving the overall user experience for more comfortable skin care.
Having sold 11.3 million units over the past 19 years, the 'Ok-yong Pack' is a well-loved staple among Sulwhasoo's product lineup.
The revitalized pack adheres closely to the skin and effectively absorbs and removes impurities and excess sebum, leaving the skin smooth and refreshed without any greasiness. It particularly helps in refining the appearance of blackheads, whiteheads, and fine hairs, promoting a cleaner skin condition.
The renewed formula also considers post-removal skin condition by enhancing its calming and moisturizing functions. It contains collagen and five types of hyaluronic acid, which help alleviate the tight feeling that can occur after mask removal, supporting a hydrated complexion. Additionally, the unique ingredient 'Ja-eum-dan®' is included to care for the skin barrier and soothe sensitive skin, maintaining a balanced skin state.
Moreover, the user experience has been significantly improved. The soft, uniform gel formula adheres tightly to the skin and can be removed cleanly in one go once sufficiently dried. This reduces the burdens associated with peel-off masks while allowing for selective treatment of either the entire face or only areas with higher sebum secretion, enhancing convenience for users.
