JUNGSAEMMOOL, the beauty brand founded by renowned makeup artist Jung Saem Mool, celebrated its official entry into Sephora in the U.S. by hosting an influencer masterclass in Los Angeles, California.
The event took place at the Sephora Studio and welcomed over 30 notable beauty influencers, presenting a unique experiential program designed by JUNGSAEMMOOL. A masterclass was led by JUNGSAEMMOOL’s makeup artist, who shared insights on 'Glass Skin' makeup techniques, a prominent K-beauty trend.
The demonstration featured the brand’s bestsellers, including the 'Essential Skin Nudear Cushion' and 'Essential Water Cream,' focusing on techniques that enhance the skin's natural luminous glow. The masterclass also included color makeup application using the 'JUNGSAEMMOOL Cushion Blush' and a selected ‘Metal Lip Gloss’ to complete an appealing look, gaining positive feedback from participants.
At the entrance, a personal shade matching service using the 'Essential Skin Nudear Cushion' was offered alongside a 'Cushion Blush' selection area. Unique gifting that involved placing metal lip gloss on beverage cupholders, along with a vibrant flower photo zone, further encouraged social media engagement from local influencers.
A Sephora representative commented on the class, stating, "The JUNGSAEMMOOL makeup artist provided detailed touch-ups for each participant, making the experience very meticulous and professional. It was a rare opportunity to learn personalized techniques." Influencers in attendance also expressed their admiration, noting the significance of enhancing natural beauty by applying products gradually, an embodiment of K-beauty principles.
JUNGSAEMMOOL's emphasis on personalized shade matching as a core program of the event showcases its marketing strategy aimed at elevating brand recognition. This strategy is particularly relevant in the diverse North American market, as the one-on-one shade matching highlights the brand's specialized expertise in base makeup. Through such localized initiatives, JUNGSAEMMOOL aims to solidify its presence in the North American market beyond conventional marketing approaches.
