FRUDIA, a brand under Welcos Co., Ltd., is intensifying its efforts to penetrate the global beauty market. The brand participated in the Beautyworld Dubai 2026, a prominent beauty expo, to enhance its brand visibility across international markets, particularly in the Middle East.
At the trade show, FRUDIA showcased its new product line, including the ‘Retinal B3 Exo Red 360˚ Volume Shot Tension Mask,’ alongside four items from its F-LAB line, sun care products, and three representative lip balms. Additionally, various products like the Glow Juicy Jam and Blurry Butter Jam were prominently featured, demonstrating FRUDIA's expanded product portfolio that spans skin care, lip care, and makeup.
The F-LAB line, known for longevity in skin care, suggests a step-by-step routine starting with the ‘Retinal B3 Exo Red Bubble Pack Booster,’ followed by the ‘Retinal B3 Exo Red 360° Volume Shot Ampoule,’ ‘Retinal B3 Exo Red 360° Volume Shot Cream,’ and the newly released ‘Retinal B3 Exo Red 360˚ Volume Shot Tension Mask.’
FRUDIA engaged with global buyers, particularly from the Middle Eastern and North African regions, to gauge local market responses and the competitive edge of its F-LAB line. The brand also introduced its differentiated product capabilities to distributors and retailers, exploring opportunities to cultivate new partnerships and buyers. Discussions with existing partners revolved around regional sales performances, distribution status, and market challenges, alongside considerations for future collaborations, product launches, and joint marketing strategies.
Looking ahead, FRUDIA will participate in Cosmoprof Asia Hong Kong 2026 in November, continuing its strategy to target global markets. The brand aims to assess market characteristics and distribution environments by country, further strengthening its presence in the global beauty landscape through the acquisition of new partners and distribution channels.
