SENKA, known for its cleansing expertise, successfully concluded its moving popup event in collaboration with Netmarble's KUNGYA Restaurants. This event was part of the SENKA X Allure Beauty Road initiative.
The popup, themed around the concept of a 'foam-rich cleansing experience,' showcased SENKA's best-selling 'Perfect Whip' products in conjunction with the KUNGYA universe. It took place from October 9 to 11 at Seongsu PlayX Studio and Seongsu AK Plaza. The event attracted large crowds, especially during the holiday period, with long waiting lines for entry. Notably, Seungkwan, a member of the popular group SEVENTEEN, attended the event, enhancing its appeal and engaging with the offerings.
This SENKA moving popup went beyond simple product displays, offering a range of customer participation programs. From a 100% win roulette event to social media participation initiatives and product purchase rewards, attendees had the chance to win full-sized cleansing foams as well as portable mini-sized options. The collaboration with KUNGYA created a visually engaging experience, garnering positive responses from participants.
A representative from SENKA expressed gratitude for the significant interest and support received during the KUNGYA edition's popup. They stated, “We plan to expand our diverse events where we can meet and communicate directly with consumers, and we hope for ongoing affection towards the brand.”
