Rejuran Cosmetic, a premium derma cosmetic brand under Pharma Research, has announced a collaboration with singer-songwriter EJAE, unveiling a skincare routine for her wedding preparations. The initiative aims to resonate with a global audience by incorporating personal skincare practices into a relatable narrative.
EJAE, known for her contributions to the OST of 'K-Pop Demon Hunters' and her breakthrough single 'Golden', which topped the Billboard Hot 100, introduces her bridal skincare regimen through a concept titled 'Bridal Diary'. This content, shared on her personal social media channels, captures her commitment to maintaining skin health amidst a busy schedule leading up to her wedding in November.
The series features Rejuran Cosmetic products, including the Turnover Ampoule, Nutritive Cream, and Dual Effect Ampoule. In the morning routine, EJAE showcases the use of the Turnover Ampoule to refine skin texture, followed by hydration with the Nutritive Cream. For evening care, she utilizes the Dual Effect Ampoule to prepare her skin for a radiant appearance the next day. The campaign highlights the brand's specialized ingredient, c-PDRN, which supports adequate hydration and delivers healthy, natural skin.
This collaboration aligns with Rejuran Cosmetic's goal of bridging the gap between daily skincare practices and special occasions, thereby reinforcing the brand's values. With this content initiative, Rejuran Cosmetic plans to expand its reach to global consumers, particularly in the U.S., throughout the end of the year.
A representative from Rejuran Cosmetic stated, “This collaboration is designed to foster a connection with global consumers by showcasing EJAE’s personal skincare routine in the context of her wedding preparations. The content aims to translate consistent skincare habits and practical product usage into an engaging experience with PDRN skincare, elevating brand awareness and intimacy through varied marketing campaigns in key markets like the U.S.”
