EXOSOMORE, a high-end derma cosmetic brand, is broadening its product line into the mist category following the successful launches of its Cellinova ampoule and BB cream. The new product, 'Cellinova Primary Firming Radiance Serum', will be unveiled for the first time on CJ OnStyle at 11:15 AM on October 18.
This innovative product shifts the traditional role of mists beyond simple hydration, integrating functions for barrier support, moisture retention, elasticity, and brightening into a single use. Described as a ‘functional serum in a spray’, it is designed for easy daily use, allowing for application whenever the skin requires it.
The serum features a unique triple-layered formula, with distinct layers focused on barrier enhancement, moisture, elasticity, and brightening. The barrier strengthening layer includes hemp seed oil for a soft skin embrace, while the moisture layer is enriched with mineral spring water from the French Pyrenees and Purolan® IHD for a smooth application. Functional ingredients such as MUNAPSYS™ and Synovea® HR are included in the elasticity and brightening layer. Users can shake the product before use to mix the layers, combining the nourishing aspects of a serum with the convenience of a mist.
A key ingredient for elasticity management is MUNAPSYS™, known as a 'botulinum toxin-like ingredient'. This formulation is developed to target skin concerns caused by repetitive facial movements and has shown differentiated results in nerve signal transmission compared to traditional peptide ingredients. It is designed to improve both expression lines and age-related wrinkles, backed by SCI-level publications and patents in major countries including Europe, the USA, and Japan. Additionally, the formula boasts a synergy of seven types of peptides, including EGF, to enhance the overall elasticity care.
Moreover, the brightening aspect addresses not only skin tone but also concerns such as pigmentation and discoloration. Active ingredients extend beyond those in the Cellinova ampoule, incorporating Synovea® HR, niacinamide, and Hydro-GF3, thus transforming the established formulation from ampoule to a mist.
EXOSOMORE conducted human applications trials to assess skin changes at multiple intervals: 3 seconds, 3 applications, and 4 weeks. Improvements in hydration, skin texture, tone, and radiance were confirmed as soon as 3 seconds after application, with hydration effects lasting for 24 hours. Enhanced skin brightness was observed after repeated use; 3 applications showed a reduction in pigmentation spots and improvement in skin elasticity, while after 4 weeks, there were improvements in invisible early pigmentation, surface and subsurface discoloration, signs of aging, and lifting metrics.
The trials also assessed elasticity and dermal density in areas sensitive to expression changes, along with enhancements in barrier protection against external damage, moisture in the deeper layers of the skin, and overall surface hydration.
According to a representative from Lee Hee & Co., “We confirmed consumer interest and response towards high-performance skincare through the Cellinova ampoule and BB cream, and aimed to expand that concept into an easier-to-use, more accessible product. This new offering merges the ingredient expertise built on ampoules with professional care methods from the aesthetic field into the mist category.” They further emphasized, “We propose that this mist serves as an essential step in a skincare routine rather than just a hydration product, meant to be applied whenever the skin needs it.”
