SKIN1004, a skin care brand focused on raw materials under the global beauty value chain company, Crever Corporation, successfully concluded its participation in Beautyworld Dubai 2026. The brand showcased its flagship products and new items, interacting with local consumers and industry representatives, while leveraging outdoor advertising in Dubai to boost brand visibility.
Held from June 6 to 8 at the Dubai World Trade Centre, Beautyworld Dubai celebrates its 30th anniversary this year as a global beauty business event. It has established itself as a platform where beauty brands, buyers, and distribution professionals from around the world gather to share the latest trends and explore new business opportunities.
The Middle Eastern beauty market is gaining attention as a significant growth area in the global beauty industry, driven by evolving consumer trends and distribution environments. Notably, the markets in the United Arab Emirates (UAE) and Saudi Arabia are witnessing growth in beauty consumption and distribution, with Dubai enhancing its role as a business hub linking major Middle Eastern countries with the global marketplace. This market is not only a key entry point for global brands but is also forming new consumer trends and retail methods.
SKIN1004 is expanding its sales base in the Middle East through a diverse product lineup. As of the first half of the year, the top three selling products in the region include the Madagascar Centella Ampoule, Madagascar Centella Light Cleansing Oil, and Hyalu-Cica Waterfit Sunscreen Serum. These products demonstrate the competitiveness of the brand’s portfolio in the local market across various categories from basic skincare to cleansing and sun protection.
Building on this sales foundation, SKIN1004 is extending its portfolio beyond existing core products by utilizing new ingredients. At Beautyworld Dubai 2026, the brand introduced key products from its ‘Teca Series’ and ‘Lap in Nature,’ particularly drawing attention from local visitors was the ‘Skin1004 Madagascar Centella Azelaic Acid 10 Boosting Shot Ampoule.’ Leveraging its heritage centered on Centella, SKIN1004 is expanding its product range to include new ingredients like Azelaic Acid to address various skincare needs.
The brand is also exploring local distribution opportunities and new partnerships. During the event, it introduced its new and key products to buyers and industry representatives while examining possibilities for expanding distribution and collaborations in the Middle East. SKIN1004 plans to continue its business expansion in major Middle Eastern countries based on a deep understanding of the local market.
Crever Corporation’s CEO, Jeon Hang-il, commented that the Beautyworld Dubai event has allowed them to confirm the needs of local consumers and industry players, while also showcasing SKIN1004’s brand and product competitiveness. He stated that Crever will strengthen its collaboration with local distribution partners and continue to expand its business base in the Middle East through products and marketing strategies tailored to the market's characteristics.
