JUNGSAEMMOOL, a beauty brand founded by renowned Korean makeup artist Jung Saem Mool, successfully hosted a large-scale outdoor pop-up store at The Grove in Los Angeles over two days, from October 3 to 4. This event marked the brand's official entry into Sephora stores in the United States.
Located in the outdoor plaza in front of the Sephora location, the pop-up event was designed to allow local consumers to experience JUNGSAEMMOOL's unique expertise in base makeup through a variety of engaging activities.
Attendees received personalized shade matching services that utilized 38 different shades. Guests who identified their most suitable shade were gifted a mini sample of the brand's bestseller, the Essential Skin Nuder Cushion, which garnered positive feedback from local consumers.
Additionally, an event at the Sephora store offered customers who purchased JUNGSAEMMOOL products complimentary coffee, effectively driving foot traffic from the pop-up to the store. A promotional campaign also provided varying gifts with purchases, enhancing customer satisfaction.
The pop-up space featured an eye-catching large mist-themed photo zone, resembling the brand's hero product, which attracted visitors and encouraged them to share their experiences on social media. A dedicated photo zone reflecting the slogan 'Tap. Glow. Done.' of the Skin Nuder Cushion was also created inside the Sephora store, providing a cohesive brand experience.
A representative from JUNGSAEMMOOL noted the significance of showcasing the brand's meticulous shade matching technology and product effectiveness in a diverse market like the U.S. They expressed the intention to continuously expand consumer touchpoints, reinforcing their presence within North American Sephora locations.
