SENOK, a lifestyle beauty brand under Kosdaq-listed Sehwa P&C, has reported a remarkable footfall of 6,842 in just the first five days since the launch of its flagship store, 'SENOK Bathhouse Seongsu,' which officially opened on the 7th in Seongsu-dong, Seoul. The average daily visitor count exceeded 1,300, positioning the store as a new beauty hotspot in the area.
The surge in visitors largely occurred during the three-day period from October 9 to 11, coinciding with the Korean Alphabet Day holiday and the weekend, attracting 5,131 guests. Notably, on the 10th, 2,418 visitors came in a single day, resulting in significant waiting lines outside the store. Prior to the opening, over 2,000 reservations were made.
A key attraction has been the exclusive items available only at the store. SENOK introduced a limited-edition lineup of goods that are not sold online or through other retail channels, including stylish sauna hats, sleep masks, and aprons, all reflecting the bathhouse theme. These items became must-haves among beauty editors and influencers, resulting in the sauna hats and sleep masks selling out shortly after the opening.
'SENOK Bathhouse Seongsu' offers a unique experience described as a 'waterless beauty bathhouse,' evoking memories of traditional Korean bath culture without actual bathing facilities. Elements reminiscent of classic bathhouses add to the brand's identity, from the exterior's red-brick façade with a chimney to the interior featuring sky-blue tiles and warm wooden materials. A bath-shaped display unit made of tiles sits at the center of the store, alongside an experiential zone that mimics a real bathhouse sink, allowing guests to test products firsthand.
A SENOK spokesperson explained that the brand's identity has been rooted in Korean bath culture from its inception, aiming to recreate the refreshing and comforting experience of finishing a bath throughout the space. They also noted that the limited-edition items are being restocked due to unexpectedly high demand.
As part of its opening festivities, SENOK is hosting a pop-up event until October 16. Customers who reserved visits via Naver Play will receive a full-size 'Hair Perfume Mist Baby Blusher.' Engagement with SENOK's official channels on platforms like KakaoTalk, Instagram, LINE (in Japan), and Xiaohongshu (in China) is incentivized through giveaways such as 'SENOK Clear Bags' and 'Newspapers' for completing specific tasks on Instagram.
Additionally, customers making even a single purchase can receive special coins for the 'SENOK Random Vending Machine,' which dispenses a bath perfume kit keyring at random. The store is also offering discounts of up to 20% based on purchase amounts, with gifts from selected product lines as purchasing incentives for higher amounts.
All SENOK products, including the recently launched fragrance lineup 'No More Kiss,' are available for customers to explore freely. After the conclusion of the pop-up event on October 17, the store will transition into regular operations, providing open access to both domestic and international visitors in Seongsu-dong.
