TONYMOLY's sub-brand BONCEPT has announced the expansion of its popular 'Vita C' line into the color cosmetics sector by launching a total of 10 new products, including seven 'Vita C Bases' and three 'Tinted Glow Lipsticks' through Daiso.
The 'Vita C Base' line includes the 'Vita C Soothing Tone-Up Base,' 'Vita C Cling Glow Maker,' 'Vita C Essence BB,' and 'Vita C Slim Cover Concealer.' These products are designed to allow users to complete their base makeup solely with Vita C items. All seven items contain functional ingredients aimed at brightening and improving wrinkles, incorporating pure Vitamin C (up to 135ppm), sea buckthorn, and niacinamide.
Additionally, the products feature UV protection, with the Soothing Tone-Up Base (SPF20 PA++) and Essence BB (SPF50+ PA++++) designed for sun protection. The 'Soothing Tone-Up Base' helps in toning the skin and enhancing makeup adherence, while the 'Essence BB,' which contains 61% of a brightening and hydrating essence, can be blended with the 'Cling Glow Maker' for a moist, voluminous glow. The finish can be perfected with the slim tip of the 'Slim Cover Concealer,' designed to lightly cover spots and dark circles, with the Essence BB available in two shades and the Slim Cover Concealer in three, allowing for tailored selection according to skin tones.
The 'Tinted Glow Lipstick' offers vivid color payoff with a glossy finish, resembling a tint. Its buttery texture applies smoothly on the lips and can also be used on the cheeks, with a human application test confirming color durability for up to 24 hours. The lipstick is available in three shades: Nude Pink 'Nudbar,' Candy Pink 'Candybar,' and Neutral Rose 'Rosebar.'
Furthermore, BONCEPT's key product, the 'Vita C Freeze-Dried Double Shot Ampoule Kit,' has recorded the highest sales in the whitening ampoule category in Daiso Mall for 2025. They have also introduced six products under the 'BONCEPT NMN Line' last month, demonstrating consistent expansion of their product lineup.
A representative from TONYMOLY commented that with the consistent support for the 'Vita C' skincare line, the addition of color cosmetics now provides a cost-effective base makeup line focused on covering and caring for blemishes. They express hope that consumers will leverage the Vita C Base and lipstick products to create makeup that complements their daily mood.
