EIOM Appoints D.O. as New Brand Model to Promote Microbiome-Based Skincare

ELF New Select's dermatological skincare brand EIOM has announced the appointment of singer and actor D.O. (Do Kyung-soo) as its new brand model.

EIOM focuses on the concept of the microbiome, which refers to the skin's inner ecosystem. Rather than addressing various skin concerns like acne and moisture imbalance individually, EIOM proposes holistic solutions that consider the overall balance of the skin environment.

D.O., with his clean and healthy image along with a calm and natural aura, was chosen for his alignment with EIOM's brand direction. The collaboration aims to communicate EIOM’s brand message about the importance of skin environmental balance in a more approachable manner.

The brand plans to specifically convey its philosophy through its flagship product, the 'Trouble Biome Patch Mask.' This product is designed based on tea tree biome to carefully manage the skin environment, addressing both skin issues and the balance of the skin ecosystem.

A representative from ELF New Select stated, “With model D.O., we expect to effectively communicate the value of skin balance that EIOM aims for along with its dermatological skincare solutions. We plan to expand consumer touchpoints where people can experience the brand and products through various content and promotions.”