Ampoule En, a brand under Koreana Cosmetics, is expanding its offline distribution by entering three Mega Factory locations. This move aims to broaden consumer access through a new pharmacy retail channel.
At the Mega Factory locations in Seongnam, Geumcheon, and Gwanggyo, a total of 21 products will be showcased. The brand's focus on personalized skincare solutions tailored to specific skin concerns supports its goal of reaching more consumers through pharmacy distribution.
The Mega Factory serves as a warehouse pharmacy where consumers can purchase not only pharmaceuticals and health supplements but also cosmetics. Ampoule En plans to leverage its strengths in dermatological cosmetics and ingredients to enhance connections with consumers through this channel.
The range of products being introduced includes the new 'Hypershot' line and best-selling items such as the 'Ampoule En Ceramide Shot Ampoule,' which ranks first in repurchase at Olive Young, and the 'Ampoule En Peptide Shot Ampoule Two X Large,' which has achieved sales of 3 million units.
Ampoule En representatives noted, "As a specialized brand focusing on dermatological ampoules addressing various skin concerns, entering Mega Factory represents a significant step in expanding into a new distribution channel that aligns with our brand characteristics. We will continue to widen offline touchpoints to enable consumers to experience professional skincare solutions more conveniently in their daily lives."
Notably, Ampoule En is recognized for its 39 years of expertise in the field of skincare by Koreana Cosmetics, and all products are designed to provide tailored solutions for specific skin issues.
