Gungjungi BiChek, a skincare brand catering to sensitive skin in infants and young children, has reported its highest-ever sales figures during the Prime Big Deal Days event on Amazon in the United States. From October 6 to 7, the brand achieved sales that were double those of the same period last year, marking significant growth in the U.S. market.
The kids' line was particularly instrumental in driving overall sales growth, with revenue increasing by approximately 130% year-over-year. Notably, products in the hair and face categories showed marked growth, with the Kids Silky Shampoo and Kids Softening Conditioner set recording sales about 8.4 times higher than the previous year. Additionally, the newly launched Kids Face Wash and Lotion set emerged as the best-selling item during the event.
Moreover, the sun care product line also demonstrated resilience, achieving a 150% sales increase compared to the previous event, despite October typically being an off-peak month for sunscreen. Key products like the Waterful Sun Lotion Mild and Moisture Sun Cushion Mild have maintained consistent growth, positioning the brand within the top 20 bestsellers in the Amazon Baby Sun Protection category.
Following its success in the U.S., Gungjungi BiChek is expanding its presence in the European market. In March, the brand launched its products on Amazon in key European countries, including the UK, France, Germany, and Spain. Sales during this period further confirmed the brand's growth potential in these markets.
A representative from Gungjungi BiChek stated that the significant performance of key products, particularly in the kids' hair care category, reinforces the brand's competitiveness in both U.S. and European markets. The brand aims to enhance its product competitiveness by reflecting local consumer demand and purchasing characteristics as it continues its growth trajectory in international markets.
