FOODOLOGY, the K-inner beauty brand under D2C media commerce company ADAPT, has exceeded 14,000 retail locations in Japan, significantly expanding its offline distribution network. Building on its online sales success, FOODOLOGY is entering key offline distribution channels while increasing consumer touchpoints with localized products and marketing strategies.
Central to its offering is the flagship product, 'Collology Cutting Jelly,' which has garnered positive consumer feedback and sales in the Japanese online market. This product has maintained the number one spot for 24 consecutive weeks in the 'Calorie Support Supplement' category on Japan's largest cosmetics and beauty information platform, @cosme. It also ranked first for six consecutive quarters from 2025 to the first half of 2026 in the mega discount categories of supplements and diet on Qoo10 Japan, demonstrating its competitive edge in the online market.
Utilizing this online momentum, FOODOLOGY is now expanding its presence in offline retail. The brand is already featured in major local distribution channels such as Welcia, Don Quijote, and LAWSON, surpassing 14,000 retail locations as of June. By transitioning from an online-centric sales model to an offline approach, the brand is diversifying how local consumers access its products.
Efforts to enhance product competitiveness and localization strategies are also ongoing. The 'Collology Cutting Jelly' is noted for its health benefits related to body fat reduction and is designed as a convenient stick jelly format. FOODOLOGY is strengthening its product lineup by introducing local-specific flavors like blueberry and melon, reflecting Japanese consumer preferences.
To bolster brand recognition in Japan, FOODOLOGY has enlisted Japanese actress Rino Sashihara as a model, who has publicly shared her personal experience purchasing 'Collology Cutting Jelly' during her visit to South Korea. This collaboration with a local model who has firsthand product experience aims to enhance brand intimacy and expand connections with Japanese consumers.
