Dongkuk Pharmaceutical has launched two special sets under its dermacosmetic brand Centellian24, commemorating the 58th anniversary of the company along with the milestone of 100 million cumulative sales of its flagship product, Madeca Cream.
Madeca Cream, recognized for its advanced skin science and unique TECA™ (Teka Technology), represents over 50 years of expertise in skin care. As of July, sales have surpassed 100 million units.
The newly released special sets, named 'Madeca Cream Aging Focus Special Set' and 'Madeca Cream Tight Lifting Special Set,' aim to express gratitude for customer loyalty. The Aging Focus set combines Centellian24's leading anti-aging cream with a mask product, allowing users to experience both daily care and intensive treatment simultaneously. It features 'Target-TECA™,' a precise formulation of Dongkuk Pharmaceutical's key ingredient TECA, which aids in enhancing skin elasticity in areas such as the forehead, around the eyes, and the mouth. This set also includes the 'Madeca Derma Mask Intensive Lifting Formula' that encapsulates the core ingredients and benefits of Madeca Cream.
The packaging design reflects Centellian24's signature red and white colors, reminiscent of gift wrapping, complemented by a red ribbon and a '58th Anniversary' emblem.
The Tight Lifting special set comprises 'Madeca Cream Tight Lifting' and 'Madeca Cream Power Boosting Formula Advanced.' The Tight Lifting variant is based on a 'slow aging' concept, managing skin moisture, elasticity, and lifting in a comprehensive manner. Meanwhile, the Power Boosting Formula Advanced focuses on enhancing skin elasticity and targeting signs of aging such as spots and discolorations.
This set utilizes deep purple and gold in its packaging, adorned with the anniversary emblem and curves that symbolize lifting, showcasing Dongkuk Pharmaceutical's heritage and the distinct attributes of anti-aging care.
A representative from Centellian24 stated, “To celebrate the achievement of 100 million units sold of Madeca Cream and our 58th anniversary, we prepared these special sets to repay the consistent support from our customers. Moving forward, we will continue to present various solutions tailored to different skin concerns, leveraging Dongkuk Pharmaceutical's skin science expertise.
