TOCOBO, a next-generation vegan cosmetics brand, has been chosen for the 'BeautyMatter ASIA15 2026' program, co-launched by global beauty media BeautyMatter and BeautyMatter China.
The ASIA15 program annually selects 15 promising independent beauty brands from Asia, introducing them to the global beauty industry. It evaluates brands based on category innovation, cultural relevance, and growth potential in the global market, providing support to enhance their recognition and facilitate engagement with industry stakeholders.
With a focus on solar care products, TOCOBO has established a differentiated product offering and a distinct brand identity. The recent inclusion in the ASIA15 program underscores TOCOBO's competitive edge and growth potential in the global beauty market. This recognition positions the brand to promote its unique values and product strengths on an international stage and to expand its footprint in global markets.
The official announcement and launch event for ASIA15 took place on October 14 in Shanghai, China. TOCOBO’s CEO, Lee Byung-hoon, attended the event to celebrate the recognition and engage with stakeholders from the beauty industry across Asia and beyond.
A representative from TOCOBO stated, 'We are honored to have our brand values and product strengths recognized within the global beauty industry through this ASIA15 selection. We plan to continually expand our growth opportunities in overseas markets based on differentiated products and brand experiences.'
