On the occasion of White Cane Day, LG Household & Health Care, together with the Korea Consumer Agency, held a product safety information education and donation event for visually impaired students at the National Seoul Blind School on the 15th. White Cane Day was established to raise awareness of the rights and independence of visually impaired individuals, named after the white cane, an essential aid for their daily activities.
This initiative is part of the 'Supporting Safety Information for Daily Use Products for the Visually Impaired' program, aimed at helping visually impaired individuals easily access safety information about everyday products and distinguish between them. LG Household & Health Care has been participating in this event since its inception in 2022, marking its fifth year.
Students at the National Seoul Blind School utilized QR codes and braille tags on household items to verify product information and learn how to use them safely. Educational materials will be produced as videos with screen narration and distributed through all blind schools nationwide and online platforms for the visually impaired.
Participating companies, including LG Household & Health Care, have produced and distributed reusable braille tags for household product containers. These braille tags enable visually impaired individuals to more easily identify product types and usage information, thereby reducing the likelihood of confusion and safety accidents in daily life.
Furthermore, LG Household & Health Care has contributed a variety of household items worth approximately 40 million KRW. These donation items, which include laundry detergents, fabric softeners, conditioners, and body washes, will support the daily lives of students at the National Seoul Blind School and visually impaired individuals across the country.
A representative from LG Household & Health Care stated, "We are committed to helping visually impaired individuals easily access information about the products they use daily and to use them safely. We will continue our corporate social responsibility activities, paying close attention to the various living environments of our customers so that everyone can enjoy a more convenient daily life."
