BeginS by JUNGSAEMMOOL, a high-performance skincare brand targeted at the 2030 demographic and inspired by K-Beauty’s leading makeup artist JUNGSAEMMOOL, held the launch ceremony for its inaugural global supporter program, ‘BeginS BFF (Best Friend Forever),’ on the 13th.

The term ‘BeginS BFF’ reflects the concept of lifelong companionship, inviting foreign nationals residing in Korea who are passionate about K-Beauty and enjoy creating trendy short-form content. The recruitment process took place from September 16 to 30 via the official BeginS accounts, attracting significant interest with approximately ten applicants for each available position.

The 15 selected supporters attended the offline launch event at JUNGSAEMMOOL's headquarters on the 13th, marking the official commencement of the ‘BeginS BFF’ program. Supporters from diverse nationalities, including Russia, Vietnam, Spain, and Japan, participated in the 90-minute event, which included an overview of supporter activities, brand and product education, and a hands-on business class where they created product key rings. This program is designed to deepen their understanding of BeginS's brand philosophy and products while laying the groundwork for future content creation.

The ‘BeginS BFF’ activities will run from the launch event through to a closing ceremony on December 9. Supporters are required to complete five essential missions centered around creating short-form content using BeginS products. Additionally, they can choose to participate in optional missions where they freely introduce the brand and products.

Generous rewards are also in place for their efforts. Each participant who completes the mandatory missions will receive prizes, while supporters who fully achieve all missions will be awarded a ₩100,000 gift card from Korean Air. Notably, the top supporter, determined through a comprehensive evaluation of all activities, will receive the latest iPhone along with a three-month global internship opportunity at JUNGSAEMMOOL.

A BeginS brand representative noted, 'As global consumer interest in K-Beauty continues to rise, we aimed to convey the unique charm of BeginS through the vibrant perspectives and content created by our supporters. We anticipate diverse content showcasing the individuality and strengths of our 15 BeginS BFFs, and through this initiative, we plan to expand more touchpoints to engage closely with consumers both domestically and internationally.'