Samyang Group, chaired by Kim Yoon, unveiled a new series of corporate advertisements titled 'Making the Impossible Possible' on their official YouTube channel on the 22nd. This campaign focuses on the company's specialty materials, showcasing five episodes that illustrate the potential of these innovative products.
The ad series features specialty materials such as 'Allulose', a zero-calorie sugar substitute; 'Isosorbide', an eco-friendly bio-material derived from corn; 'Ion Exchange Resins' used in the production of ultra-pure water for semiconductors; the self-developed gene therapy delivery platform 'SENS' (Selectivity Enabling Nano Shell); and dissolvable sutures.
The campaign aims to succinctly convey the innovative nature of specialty materials with the tagline 'Making the Impossible Possible.' It creatively employs paradoxical statements, such as 'Real clear water houses semiconductors' and 'Corn is plastic,' to present the distinctive technology behind these materials in an engaging manner.
Actor Park Jung-min, who appeared in last year's corporate advertisement, has been reselected as the model. Samyang Group believes that Park's unique acting skills will allow him to convey the protagonist's playful and whimsical character, who presents improbable statements as everyday facts.
The advertisement will be accessible via Samyang Group's official YouTube channel, Instagram, and various SNS, portal sites, and OTT platforms.
Lee Su-beom, head of HRC at Samyang Holdings, noted, 'This corporate advertisement is designed to intuitively and engagingly showcase the technology of specialty materials that make the impossible possible. Given the chemistry of the ad with actor Park Jung-min, we expect considerable public interest. Furthermore, we will continue activities to promote Samyang Group and the specialty business.'
