Craver Corporation, a global beauty value chain company led by CEO Jeon Hang-il, has announced the impressive global sales performance of its skincare brand, SKIN1004, particularly highlighting the Madagascar Centella Hyalu-Cica Water Fit Sun Serum.
Launched in November 2021, the Water Fit Sun Serum has surpassed cumulative global sales of 23.67 million units as of September 30, 2026. This figure exceeds the population of approximately 20 million in New York State. Notably, this sales tally excludes products distributed through Craver's global distribution business.
Since its launch, the Water Fit Sun Serum has steadily expanded its sales base in the global market, showing accelerated growth this year and solidifying its position as SKIN1004's flagship sun care product. Sales from January to September 2026 have seen a 57.9% increase compared to the previous year, with this period accounting for about 40% of the total accumulated sales since its launch. Notably, sales during the peak summer months of May to August saw a remarkable 88.1% growth compared to the same period last year, representing around 57% of total sales from January to September.
Particularly, the Water Fit Sun Serum has gained traction in the U.S., a major market that comprises about 24.1% of the global sunscreen sector. While sunscreen products in the U.S. are subjected to Over-the-Counter (OTC) regulatory frameworks, SKIN1004 is successfully introducing products that have completed the relevant OTC registration procedures into the local market.
Analysis of web traffic from three global K-beauty platforms—YesStyle, Stylevana, and StyleKorean—reveals that approximately 17.9% of the total sales for the Water Fit Sun Serum are attributed to these platforms, with the highest traffic originating from the U.S. This indicates that the U.S. is a key market for major global K-beauty platforms and suggests that the Water Fit Sun Serum is expanding its reach among global consumers.
The product's competitive strength has also been reflected in its performance across major e-commerce platforms. The Water Fit Sun Serum recently clinched two top awards at the 'YesStyle Awards 2026' announced on October 5, 2026, for 'Viral Korean Beauty Product' and 'Favorite Sun Care.' Additionally, during Amazon's Prime Big Deal Days from October 6 to 8, it ranked first in the facial sunscreen category, further cementing its competitive edge on global platforms.
CEO Jeon Hang-il stated, "The continuous growth of the Water Fit Sun Serum and its performance on major global e-commerce platforms demonstrate that SKIN1004 products are recognized across various markets. Going forward, Craver will leverage the unique competitive strengths of SKIN1004 to broaden its engagement with global markets, understanding each market's characteristics and regulatory landscape to ensure sustainable brand growth."
