Global beauty enterprise ABLE C&C, led by CEO Shin Yoo-jung, has announced the launch of its new lip product, Mochi Blur Tint, under the brand A’pieu. This product provides both a hydrating feel and expressive, voluminous lips.
Mochi Blur Tint features a creamy texture that effectively covers cracks and wrinkles on the lips while offering a plumping effect for a fuller appearance. Notably, the product utilizes an ultra-light and highly adherent formula that minimizes smudging and delivers a matte finish.
The formulation incorporates skin care ingredients such as Cica PDRN, peptides, panthenol, and hyaluronic acid, distinguishing it in the market. This hybrid beauty concept merges makeup with lip care, delivering vibrant colors along with a comfortable, moisturized experience.
Available in six shades, the color selection includes natural nude tones such as Honey Beige, Shushupink, and Creamy Salmon, alongside calm yet distinctive shades like Mellow Rose, Sugar Ginger, and Taro Mousse. The product can be used alone or layered to create various lip looks suitable for the autumn season.
An A’pieu representative stated, “Mochi Blur Tint combines our signature colors with a plumping effect that emphasizes lip volume, embodying hybrid beauty by integrating makeup and lip care.” They further emphasized an ongoing commitment to offering distinctive formulations and colors that promote A’pieu's unique makeup style.
