Skincare brand Skin1004, developed by global beauty value chain company Kraber Corporation, has announced its participation in Naver's major shopping promotion, 'Nerda Sale,' running from October 26 to November 8. This event marks the introduction of exclusive products tailored for Naver's customer base, aimed at leveraging the growth of the platform and expanding online sales.
The brand will debut its 'Probiotic Cica Slow Aging 3-STEP Set,' considering Naver customer demographics and gift set demands. The product planning focuses on meeting customer needs across various channels to strengthen its sales foundation in the domestic online market.
The 'Probiotic Cica Slow Aging 3-STEP Set,' offered exclusively on Naver, is designed in response to high demand for gift sets within large shopping events. The set includes Probiotic Cica Intensive Ampoule (95ml), Enrich Cream (50ml), and Bakuchiol Eye Cream (20ml).
The Probiotic Cica line, which utilizes fermented centella, goes beyond calming care by emphasizing skin barrier and elasticity management. The formulation is designed to address the challenges of dry seasons, offering a differentiated product choice from existing key offerings.
This exclusive product launch signifies a strategic move to enhance operations based on Naver’s growth and customer characteristics. This participation marks Skin1004's third involvement in the Nerda Sale since its first in October 2025, continuing its engagement into the first half of 2026. Sales during the Nerda Sale in early 2026 reportedly increased by approximately three times compared to the event's inaugural month.
Complementing this, the brand has seen strong sales in its flagship products. The 'Hyaluronic Cica Water Fit Sun Serum Twin Pack' has consistently ranked among top-selling items on Skin1004's official Smart Store, nearly doubling its sales during the May 2026 Nerda Sale compared to the October 2025 event. Additionally, the 'Madagascar Centella Quick Calming Pad Limited Edition,' launched exclusively on Naver, quickly entered the top three in sales upon release.
The Nerda Sale period includes discounts of up to 50%, free shipping on all products, and various promotional gifts based on purchase amounts. Notably, the sale will feature live broadcasts twice, offering discounts of up to 54% on key products, along with additional coupons for purchases exceeding 25,000 won. The 'Probiotic Cica Slow Aging 3-STEP Set' will be offered at a 46% discount, accompanied by a complimentary gift valued at 40,000 won.
CEO Jeon Hang-il of Kraber Corporation noted, “We are introducing not only Skin1004’s key products but also new offerings suited to the characteristics of the Naver channel, based on its growth and customer purchasing behavior. We will continue to expand our online sales base through product planning and promotions that reflect customer needs and channel features, broadening our brand presence in the domestic market.”
