Lifestyle beauty brand SENSEL is making a significant move into the Japanese market by participating in Qoo10 Japan's Mega Debut program, which focuses on rapidly establishing promising K-brands in the local e-commerce space.
The Mega Debut program is designed to support new brands entering Japan, offering features such as dedicated promotional events on the Qoo10 platform, 30% exclusive discount coupons, influencer collaborations, and live broadcast promotions.
SENSEL's flagship product in the program, 'Quick Tint,' goes beyond basic color payoff and longevity; it is focused on the 'use case' aimed at busy consumers who have little time to check their lipstick in the mirror. Designed for ease of use, it applies with a single touch to provide long-lasting color and vitality throughout the day.
This approach is reflected in the product lineup, which is divided into two main categories: 'Color Up,' that emphasizes clear color payoff and longevity, and 'Blind Touch,' which offers daily colors for natural application without a mirror. This distinction was made to cater to both the desire for bold makeup and the need for everyday usability. The product also contains Black Raspberry Seed Oil, patented Bio Pink Oil, and Peptide Complex that support not just color performance but also hydration, radiance, and elasticity care. Recently, the addition of three new fall/winter colors has expanded the lineup to nine diverse shades, broadening consumer choices.
The effectiveness of the product and lineup strategy has been demonstrated in South Korea, where Quick Tint achieved real-time number one in the lip makeup category immediately after launch on Musinsa Beauty, alongside ongoing demand resulting in multiple sellouts and restocks across key sales channels. This domestic success has translated into performance in Japan as well, with Quick Tint reaching the top rank in the lip category on Qoo10 Japan following its live promotion on October 20.
CEO Kwon Jin-a stated, "The Mega Debut live event was a meaningful opportunity for Japanese consumers to experience SENSEL's unique 'Quick Beauty' with just one touch. Given the overwhelming support received during our first live session, we plan to expand our presence through major Qoo10 promotions and offline channels so that local consumers can experience SENSEL anytime, anywhere," she explained.
