JUNGSAEMMOOL Beauty, led by renowned makeup artist Jung Saem Mool, is making significant strides in the U.S. market, reinforcing the stature of K-Makeup globally. Selected as a key feature in the Amazon global documentary project 'Rising Stars' Season 3, which is set to premiere on October 27, the brand will reveal its achievements and growth stories in the world’s largest beauty market.
This documentary highlights the challenges and successes of JUNGSAEMMOOL Beauty as it expands its reach beyond K-skincare into K-makeup. The brand's philosophy, rooted in enhancing natural skin texture, aligns perfectly with the popular 'Glass Skin' trend, capturing the attention of American consumers.
JUNGSAEMMOOL Beauty's flagship product, the 'Essential Skin Nuder Cushion,' meets local consumer demands for a natural aesthetic and has become a major player in the K-Makeup trend in the U.S. The documentary will share the brand's effective approaches to brand building, focusing on how to communicate its identity and messages to local consumers effectively.
The brand has implemented multifaceted marketing strategies utilizing various media touchpoints through Amazon, allowing consumers to experience the brand organically. The newly introduced 'PDRN Serum Skin Tint' quickly rose to the Top 10 in new product popularity shortly after its launch, indicating strong consumer interest.
Backed by these competitive advantages, JUNGSAEMMOOL Beauty achieved remarkable results during the recent '2026 Amazon Prime Day,' with an 86.8% increase in sales and a 137.4% rise in order volume year-over-year. The number of new customers surged by 203%, making up 73.9% of total buyers, indicating a solid foothold in the U.S. market as a global brand.
A representative from JUNGSAEMMOOL Beauty expressed pride in being recognized for both the originality and excellence of K-Makeup in the competitive U.S. market. They noted that the brand's authentic product quality and the artistic philosophy of Jung Saem Mool resonate deeply with global consumers.
