JENNYHOUSE, a prestige Korean salon brand, reports that its overseas sales for January to September 2026 have increased by 21% compared to the same period last year, attributed to the successful entry into major U.S. retail channels earlier this year.
The 'Salon Therapy Damage Care Hair Oil Serum' is crafted using JENNYHOUSE's expertise in damaged hair care, offering a dual care solution that both protects hair from thermal damage and nourishes it with patented ingredients. Consumer feedback has highlighted its appealing fragrance, leading to its recognition as a popular product, even achieving the top sales ranking on Olive Young's online platform in November 2024.
Notably, JENNYHOUSE has reported that sales of the hair oil serum in the third quarter of 2026 reached 2.2 times that of the first half of the year within U.S. retail channels, contributing over 53% of the brand’s overseas revenue during the same period.
The ongoing transactions with U.S. retail channels have resulted in regular reorders since the brand's launch in early 2026. According to JENNYHOUSE, these channels have placed repeat orders for various products, including the Hair Oil Serum and Silk Care Essence Mist, with 63% of the brand's overseas revenue in the third quarter derived from this segment. Orders through November 2026 have already been confirmed, emphasizing the effectiveness of direct trade without intermediary distributors.
Additionally, JENNYHOUSE is advancing its online retail capabilities, having launched an official store on Amazon in September 2026 to sell six hair care products, including the Hair Oil Serum and the Silk Care Essence Mist. The brand has also begun selling its hair care products through TikTok Shop and is now exporting hair dye products to the North American market.
Expanding into emerging markets, JENNYHOUSE completed the import registration with the Central Drugs Standard Control Organization (CDSCO) in India in August 2026 and has received its first order from a local distributor. This registration is a requisite step to export cosmetics to India. The brand has also secured exclusive distribution agreements in Vietnam and has obtained registration approvals in multiple regions including China, the European Union, the United Kingdom, and Taiwan.
JENNYHOUSE's products are supplied to markets across Singapore, Taiwan, the Philippines, Japan, and Australia, with product placements in health and beauty stores such as Watsons, Mannings, and Cosmed in Taiwan. Additionally, the brand exports to CIS countries and Central Asia, bringing its total number of overseas sales locations to 18, including its Amazon official store.
A representative from JENNYHOUSE's overseas sales division commented that the ongoing reorders from U.S. retail channels signify the quality of their hair care products, validated by salon expertise, resonates with local consumers. With the successful registration in India, the brand aims to expand both online and offline channels to broaden its market reach.
