AP BEAUTY, the high-end skincare brand of Amorepacific, is launching its first popup store, 'M.D. Clinical Lounge,' at The Hyundai Seoul from October 27 to November 4. This initiative is designed to provide visitors with an immersive experience inspired by professional skincare journeys.

The popup store will showcase AP BEAUTY's advanced skincare technologies and values. Guests can partake in product trials while also attending private beauty classes, offering a differentiated luxury skincare experience.

At 'M.D. Clinical Lounge,' AP BEAUTY will feature its signature products that deliver dermatological-level efficacy. Among the highlights is the 'Rejuvenating Booster Shot M.D. Serum,' which encapsulates benefits for radiance, elasticity, and hydration within a single bottle. Other products available for experience include the 'Dual Repair Lift Cream' and the 'M.D. Dual Repair Lift Cream Neck Mask,' utilizing advanced dermatological lifting techniques.

Additionally, a variety of events and benefits are planned for visitors. All customers participating in the popup store program will receive gifts, along with a chance to enter a 100% winning lucky draw. Exclusive special offers will also be available for on-site purchasers.