Daleaf Collaborates with Hello Kitty on Limited Edition Glam Styling Line

Daleaf, a women's haircare and styling brand, has partnered with Sanrio characters to launch a limited edition of its 'Glam Styling Line' featuring the popular character, Hello Kitty, exclusively at Olive Young.

This collaboration adds Hello Kitty's charming designs to Daleaf's Glam Styling Line, enhancing not only the aesthetic appeal of the products but also their collectible value. The collaboration aims to inject a whimsical touch into everyday hair styling, attracting both existing Daleaf customers and those interested in character merchandise.

The collaborative edition comprises four products: the Glam Styling Fixer, Glam Finish Hard Spray, Glam Curl Cream, and Glam Dual Fix Hair Mascara. Notably, the Glam Styling Fixer includes a 200ml main product alongside a convenient 30ml travel-sized bottle, improving portability. The Glam Finish Hard Spray is bundled with a 150ml special version and a Hello Kitty hairpin. The Glam Curl Cream comes in a 150ml double pack with a PVC mini pouch, while the Glam Dual Fix Hair Mascara features a product and a heart-shaped tin case keyring, allowing consumers to enjoy both styling products and character goods.

To celebrate the launch, Olive Young is offering various purchase benefits. The Olive Young Black Friday event, running until November 7, provides discounts of up to 28%. Following this, the Olive Young Pick event will run from November 8 to 28, offering up to 20% off. Notably, customers spending over 30,000 won between November 1 and 7 will receive a Hello Kitty 2027 acrylic calendar, and those spending over 35,000 won from November 13 will receive a two-tier coin purse. These promotional items are available exclusively online in limited quantities and will be distributed until supplies last.

A representative from Daleaf stated, "This collaboration aims to infuse Hello Kitty's adorable charm into Daleaf's Glam Styling Line, delivering new enjoyment in daily styling. We plan to continue broadening our connection with consumers through diverse collaborations and differentiated products."