THE SAEM (CEO Lim Jin-seo) has launched the ‘Munjakwi Edition’ in collaboration with the globally popular character Munjakwi, commemorating its selection as an OLIVE YOUNG pick for November with a series of events.
This collaboration is themed around the ‘Munjakwi Sweet Beauty Shop’, showcasing six of THE SAEM's best-selling products with added appeal from the Munjakwi character. Each product includes character-themed merchandise, enhancing their collectible value while introducing new shades available through this collaboration.
Munakwi, known for its round face, petite body, and unique charm, has gained considerable popularity domestically due to its cute and distinctive appeal.
The ‘Cover Perfection Triple Pot Concealer’ is presented with the Chichikawa Mini Puff, while the ‘Cover Perfection Triple Pot Concealer Glow’ is paired with the Garma Mini Puff. The ‘Cover Perfection Concealer Pencil’ features the Munjakwi Silicon Dango, and the ‘Cover Perfection Pore Zero Air Primer’ is bundled with a Bammang PVC pouch, enhancing both the fun and practicality of this collaboration edition.
The ‘Glam Perfection Baked Highlighter’ in WH01 Frosty Shell and RD01 Berry Frappe colors come with two Munjakwi Hairpins. The newly introduced RD01 Berry Frappe, a lively pink coral color, serves well as both a highlighter and cheek product, supporting a vibrant makeup look.
The ‘Saemmul Shadow Box Palette’ in 04 Freshly Baked Bread is also a new color introduced through this collaboration. This palette includes shades suitable for contouring, the triangle zone, cheek, and highlighter, all presented in an adorable packaging featuring the Munjakwi character.
A representative from THE SAEM expressed gratitude for the strong interest in the Munjakwi Edition prior to its launch, stating that they hope consumers enjoy both the product and the experience of collecting limited merchandise, meticulously prepared over a long period to embody Munjakwi's beloved charm.
