INNERLAB, the inner beauty brand under Celltrion Skin Cure, has unveiled a collaborative collection featuring the popular character Wasabi Bear.
This collection is characterized by the integration of INNERLAB's signature products with the cheerful and lovable essence of Wasabi Bear. The initiative aims to elevate the fun and collectible value of daily health management routines through unique character merchandise, thereby providing consumers with a distinct brand experience.
The collaborative products include: ▲ Hold It ▲ Hold It MAD ▲ Hold It JELLY Green Pocket Jelly ▲ Slim Coffee Cup. 'Hold It' is designed for easy consumption before meals, assisting with portion control. 'Hold It MAD' is formulated to help manage body fat reduction and energy metabolism with just one capsule a day. 'Hold It JELLY Green Pocket Jelly' is a dietary fiber jelly flavored with kale and kiwi, which may aid in suppressing post-meal blood sugar spikes. 'Slim Coffee Cup' is a powdered product in Americano flavor, incorporating nutrients essential for energy generation and body fat reduction.
Customers purchasing 'Hold It' or 'Slim Coffee Cup' will receive a Wasabi Bear 'Hipper', a mini character accessory that can be attached to smartphones or monitors, enhancing everyday functionality. Those buying 'Hold It MAD' will receive a cute Wasabi Bear keyring, while purchasers of 'Hold It JELLY' will receive a mini pouch, considering both collectible value and practicality. Additionally, customers spending over 20,000 KRW in Olive Young offline stores or over 25,000 KRW online will receive a refrigerator magnet.
With this collaboration, INNERLAB aims to expand brand experiences beyond product functions and ingredients by integrating characters and merchandise, reflecting the diverse preferences and lifestyles of consumers.
A representative from INNERLAB stated, "This Wasabi Bear collection was planned to add a unique joy to daily self-care by incorporating the character's wit and charm into INNERLAB's signature products. Moving forward, we intend to offer differentiated brand experiences through various collaborations that reflect consumer tastes and lifestyles."
