ADAPT, a life solutions-based direct-to-consumer media commerce company led by CEO Park Jung-ha, has demonstrated impressive sales growth during Amazon's Prime Big Deal Days (PBDD), achieving a revenue increase of approximately 727% in the U.S. compared to the same promotional period last year. The event took place from October 6 to 7, 2023, and featured ADAPT's four brands, including FOODOLOGY, FULLY, OBgE, and epais, which all ranked highly on Amazon in several countries including Japan, Australia, and the U.S.
PBDD is a sizable discount event organized by Amazon ahead of the fall shopping season. ADAPT participated in promotions across six countries: the U.S., Australia, Japan, the U.K., Germany, and France.
The K-inner beauty brand FOODOLOGY saw significant success on Amazon, with three key products ranking at the top of their categories. The 'Koleology Cut Diet Probiotics' took first place in the Appetite Control & Suppressants category, the 'Koleology Cutting Jelly' ranked third in Dietary Fiber Nutritional Supplements, and the 'Mediterranean Lemon Green Tea' also placed third in the Green Tea category. FOODOLOGY's sales in the U.S. on Amazon increased by approximately 336% compared to the previous year’s promotional period.
Vegan high-performance skincare brand FULLY had a successful launch of its new product, 'Pore Peptide Oil-to-Cream,' which quickly climbed to the third position in the Facial Peels category within just one month of its release, confirming its initial competitiveness amidst early U.S. market promotions.
K-beauty brand OBgE established its product’s market standing in Japan, with its 'Natural Cover Foundation PRO' taking first place in the Foundation category on Amazon Japan.
High-performance hair solution brand epais achieved noteworthy results for its scalp and eyelash care products. The 'Scalp Boosting Ampoule' ranked third in Scalp Treatments in the U.S. and first in Australia, while the 'Eyelash Essential Serum' secured the top spot in Eyelash Treatments in Australia.
The U.S. market was noted as the highest revenue contributor among ADAPT's participating countries, with FOODOLOGY achieving the highest daily sales among the brands. ADAPT aims to leverage this diverse brand performance to expand its presence in the global market further.
An ADAPT representative stated, “Through this Amazon promotion, we have confirmed our growth trajectory in the U.S. market alongside the competitiveness of our key products. We plan to build on this success during the upcoming global shopping season, including Black Friday, by employing strategies that reflect our products' unique characteristics and market consumer demands.”
