Neopharm, represented by CEO Kim Yang-soo, has announced the release of three planned products under its body dermacosmetic brand, Derma:B, in collaboration with the character IP Butterbear. This launch was revealed on the 2nd.
The collaboration aims to utilize the beloved Butterbear character, popular among Generation Z and Alpha demographics, to convey the significance of healthy body skin barrier care in a more approachable and entertaining manner. The products feature the cute designs and merchandise associated with Butterbear, enhancing the enjoyment of using everyday body moisturizing products.
The collaborative product lineup includes Derma:B's Daily Ceramide Body Lotion, Body Wash, and Body Cream. Notably, the ‘Daily Ceramide Body Lotion 560ml’ planned set contains two full-size products along with a Butterbear keyring pouch. The ‘Daily Ceramide Body Wash 1000ml’ planned set includes the product and a Butterbear wristband, while the ‘Daily Ceramide Body Cream 200ml’ double planned set offers two full-sized products and Butterbear stickers.
To commemorate this collaboration, Derma:B will operate a pop-up store at Olive Young's Hongdae Town until the 28th. Under the theme of 'One Spoon a Day, Moisturizing as Smooth as Butter,' consumers can participate in various experiential programs related to body moisturizing care alongside the Butterbear character.
The main event, ‘Moisturizing Skin Up to 30 Floors,’ invites participants to challenge themselves in a stacking game using hand-stoppers, with prizes including large samples of Daily Ceramide and trial kits awarded based on the success level. Additionally, a ‘3-Second Moisturizing Charge Experience’ will allow participants to test the quick absorption of the body lotion, followed by a quiz to earn Derma:B sachets and Butterbear postcards. A photo zone featuring Butterbear will also be available, and customers who document their experience on social media will enter a drawing to win a full-sized body lotion.
Furthermore, from the 23rd to the 28th, there will be a promotional event on Olive Young’s online mall, with a presentation of the Butterbear collaboration products scheduled for 6 PM on the 24th via Olyoung Live.
A spokesperson for Neopharm stated, “This collaboration was designed to deliver the value of body moisturizing care to consumers in a more relatable manner after the brand renewal of Derma:B. We will continue to highlight the importance of healthy body skin barrier care, taking into account the diverse consumer interests and lifestyles.”
