BeautySum Suwon 2026, a pivotal event for the K-beauty industry and global business, is scheduled to take place from November 5 to 7 at Suwon Convention Center. Organized by the city of Suwon, the Suwon Convention Center Foundation, and Messe IFA, the exhibition will encompass both B2B and B2C components, featuring product displays, experiential programs, expert conferences, export consultation meetings with overseas buyers, as well as OEM and ODM business matchmaking.
The official opening ceremony will commence on November 5 at 2 PM, coinciding with the 'Suwon Global Beauty Summit'. This summit will explore collaboration opportunities within the beauty industries of China and Japan. On November 6, a seminar titled 'Cosmetic Materials Insight Seminar' will introduce next-generation cosmetic materials and industry trends.
As part of the event, consulting services aimed at supporting Korean beauty companies entering the Thai market will be provided by INBA Thailand. This consultancy will serve around 20 participating domestic companies, offering one-on-one advice on local licensing and export procedures, securing distribution networks, and formulating market entry strategies. The consultancy will also evaluate potential collaborations with local distribution channels tailored to each company's product characteristics and business stages.
Among the participating companies is CK&B, which introduces its anti-counterfeiting solution 'HiddenTag'. This solution incorporates unique data patterns into security labels, allowing immediate verification of authenticity through a dedicated app, while preventing duplication unlike standard QR codes. The technology also enables distribution monitoring and consumer data analysis. CK&B claims to have partnered with over 1,400 clients across cosmetics, fashion, medical devices, and health supplements, highlighting the dispersing issue of counterfeit K-beauty products in Southeast Asia.
Another notable brand is Selviverse, which will unveil its natural-materials body care brand 'LYSEVE'. The brand showcases body washes, lotions, and mists formulated with the proprietary scent-care material 'SINICX', allowing attendees to experience the products firsthand.
Advance registration for BeautySum Suwon 2026 will be available until November 4, with free admission offered through the official website. Further details can be accessed at the official website (https://beautysumkorea.com/).
