Professional makeup brand LUNA has teamed up with the professional makeup tool brand Piccasso to launch the 'LUNA X Piccasso Collaboration Edition,' consisting of three products aimed at enhancing the completion of base makeup.
This collaboration focuses on the user experience of utilizing both product formulation and makeup tools effectively. By combining LUNA's expertise in concealers and base makeup with Piccasso's know-how in makeup tools, the collaboration seeks to provide a more effective experience of the product characteristics.
Piccasso, a professional brush brand that has grown from a makeup artist base in Cheongdam-dong, has been a leading brand in the domestic makeup tool market for 35 years. It has established a strong presence among consumers and professionals, having been recognized in the 2025 Korea Beauty Brand Awards for the makeup tool category.
The 'LUNA X Piccasso Collaboration Edition' applies tools developed by Piccasso designed specifically for the textures and intended uses of LUNA’s products. Notably, the 'Long-lasting Conceal Cushion' features a coated puff, the 'Conceal Blender Palette' is enhanced with a mini triangular puff for precise coverage, and the 'Melted Cheek Balm' incorporates a cloud micro cheek puff for natural blending.
This collaboration aims to combine the characteristics of LUNA's products with Piccasso's expertise in makeup tools, elevating synergies between the products and providing a differentiated makeup experience. Beyond merely limited edition designs or goods, the initiative emphasizes practical usability and functional value, offering a unique purchasing experience for the collaborative products.
A representative from LUNA stated, “This collaboration was planned to differentiate the user experience by combining LUNA's base makeup know-how with Piccasso's expertise in makeup tools. We will continue to strive for collaborations that maximize synergy between products and propose various usage methods, allowing consumers to experience LUNA products in more diverse ways.”