TIRTIR Receives Forbes Korea ‘Customer Trust No. 1’ Award in Makeup Category

TIRTIR, a prominent player in K-beauty, has been awarded the ‘2026 Customer Trust No. 1 Premium Brand Award’ by Forbes Korea in the cushion and base makeup category. This accolade reflects the brand's commitment to building consumer trust through its innovative product offerings and strong market presence.

The ‘Customer Trust No. 1 Premium Brand Award’ is determined by comprehensive evaluations including consumer research, big data analysis, brand competitiveness, customer trust, future brand value, and external assessments. TIRTIR's recognition in the cushion and base makeup segment highlights its product competitiveness and brand value.

Rooted in consumer needs, TIRTIR has developed products that cater to diverse skin tones and preferences. One of its flagship products, the ‘Mask Fit Red Cushion,’ has become a leading item, taking into account various skin tones and requirements.

Notably, the ‘Mask Fit Red Cushion’ made history as the first product from a Korean makeup brand to rank No. 1 in the entire beauty category on Amazon in the U.S., significantly raising brand awareness in global markets. Following this success, TIRTIR expanded its presence in the U.S. by entering over 730 stores of Ulta Beauty, a major beauty retailer.

Throughout its product development process, TIRTIR has considered a wide range of consumer skin tones and undertones, broadening the choices available to consumers. Initially launched in three shades, the ‘Mask Fit Red Cushion’ has now expanded to 45 shades, providing extensive options for global consumers.

In December 2024, TIRTIR plans to undergo a rebranding initiative, introducing the slogan ‘Be You, Be Confident.’ This approach aims to respect individual diversity and personality, empowering consumers to express their authentic selves through a variety of product options.

TIRTIR is also actively engaging consumers through global campaigns, utilizing pop-up stores and out-of-home advertising in key markets such as Los Angeles and Dubai. By expanding its product line to include base makeup, lips, and eye makeup, TIRTIR is building competitiveness across various categories.

A spokesperson from TIRTIR stated, “This award signifies the trust and brand value we have built with our consumers through our products. We will continue to enhance our brand competitiveness by expanding consumer engagement and offering superior products and differentiated brand experiences.”