SENNOK's 'No More Kisses' winter fragrance, associated with ENHYPEN member Sunghoon, has caused a sell-out phenomenon since its launch on November 1, coinciding with a major shopping festival at Olive Young.
The lifestyle beauty brand under the KOSDAQ-listed company Sehwa P&C reported that the 'SENNOK Perfume No More Kisses Earphone Set,' launched as a limited item for the Olive Young Picks and Olive Young Black Friday, sold out online within half a day of its initial sale. Even after restocking, the set continues to face shortages, reflecting its immense popularity.
This surge in sales can be attributed to the explosive interest generated by the recent cover shoot of the product featuring ENHYPEN's Sunghoon in Esquire magazine, which led to the product gaining traction among global fans and the MZ beauty enthusiast community, quickly earning the nickname 'Sunghoon's Winter Fragrance.'
Due to continued sell-outs, SENNOK has received numerous inquiries from consumers about restock dates through customer service and official brand channels. In response to this overwhelming demand, the company is urgently assessing online restock schedules and considering pre-orders for additional stock. Some Olive Young offline stores have also noted increased consumer inquiries about remaining inventory, indicating strong interest in the product.
The 'SENNOK Perfume No More Kisses' embodies the excitement and thrill of love at the moment two bodies connect. It is characterized as being soft and supple, reminiscent of skin just after a bath, and is informally referred to as having a 'Soft Musk' scent amongst beauty editors and enthusiasts.
The sophisticated packaging design is also noteworthy, inspired by the clear droplets that gather on skin after a bath. It reinterprets the concept of 'water' through flexible curves, capturing the subtle emotions of love in an object form. Additionally, the limited edition includes earphones, a retro fashion item popular among the MZ generation, thus maximizing its collectible value.
A SENNOK representative stated, "The warm and dreamy scent of 'No More Kisses,' rooted in the emotion of love, is perfectly synergistic with Sunghoon's clear and unique presence, resulting in exceptional popularity. We sincerely thank our customers for their support that has led to continued sell-outs since the start of the Olive Young Black Friday, and we are committed to securing additional stock and expedited restocks to ensure a hassle-free purchasing experience for all waiting customers."
