Zipiderm, a real bio-derma cosmetic brand backed by Celltrion’s next-generation biotechnology, has announced a collaboration with popular character Wasabi Bear to launch the ‘Barrier Investigation Team Edition’ skincare set.
This collaboration enhances Zipiderm's skin barrier care concept with the unique charm of Wasabi Bear. It features a storyline where ‘Detective Wasabi’ investigates the culprits behind compromised skin barriers and ‘Secret Agent Wasabi’ shares tips for maintaining skin barrier health. The theme portrays a mission to track down the causes of skin barrier abnormalities.
The edition prominently includes the ‘EGF Skin Barrier Intensive Cream,’ with the goal to convey product features in an approachable manner while increasing collectability through character merchandise. The set comprises an 80ml main product of ‘EGF Skin Barrier Intensive Cream,’ along with one randomly selected Wasabi Bear keychain and an additional 15ml product, enhancing the uniqueness of this collaborative edition.
The ‘EGF Skin Barrier Intensive Cream’ incorporates Celltrion's patented high-purity EGF, designed to improve damaged barriers and suitable for winter skin hydration. By integrating Wasabi Bear’s distinctive narrative into its skin barrier care feature, Zipiderm aims to offer consumers a more relatable product experience.
This collaboration represents an effort by Zipiderm to transcend traditional functional and ingredient-focused product information by utilizing characters and storytelling to create a differentiated brand experience. The brand also plans to expand its consumer touchpoints through various methods that reflect consumer preferences and lifestyles.
