Nothing Barrel Launches K-Inner Beauty Market at Olive Young N Seongsu

Nothing Barrel, an inner beauty brand under the global wellness group The Future, has announced the operation of a dedicated brand corner at Olive Young N Seongsu, along with its entry into the newly opened Olive Better Seongsu, marking an expansion of its offline distribution network.

From November 1, Nothing Barrel will operate the 'K-Inner Beauty Market' concept at the third floor food market zone of Olive Young N Seongsu for one month. This corner will feature a total of eight products, including its popular organic pumpkin juice, recently launched two varieties of the new 'Lupti' line, and two stick products named ‘Stick Shot’. The setup is designed to allow consumers to experience a diverse product range from teas and juices to convenient liquid stick formats.

As the inner beauty market segments into daily routines and individual lifestyles, Nothing Barrel is bolstering its competitive edge with a broad product lineup that includes teas, juices, and liquid sticks. The brand aims to solidify its position as a leading market player by diversifying products aligned with consumer needs and preferences.

Furthermore, Nothing Barrel offers various inner beauty routines tailored to different Times, Places, and Occasions (TPO), promoting a comprehensive approach from morning through evening. The brand actively utilizes organic and domestically sourced ingredients to differentiate its products, enhancing consumer satisfaction with convenient consumption options in daily life.

The flagship tea brand 'Lupti' has expanded its lineup to six varieties, incorporating the bestselling 'Pumpkin Tea' along with new offerings such as 'Post-Meal Pork Tea' and 'Honey Grapefruit Black Tea'. The flagship pumpkin tea continues to receive consistent attention from consumers for its ease of enjoyment.

The newly introduced 'Post-Meal Pork Tea' blends locally sourced Japanese artichoke, bitter melon, barley, and banaba leaves, proposing a routine for tea time after meals. The 'Honey Grapefruit Black Tea' combines grapefruit, honey, and black tea aimed at creating a cafe-style beverage that is both refreshing and sweet.

Another new product, 'Stick Shot', consists of two varieties: 'Pumpkin V Shot' and 'White Tomato Shot'. The 'Pumpkin V Shot' is packed with 100% domestic pumpkin and sweet pumpkin, while the 'White Tomato Shot' is formulated with white tomato as the base ingredient. Both products are designed to highlight the unique flavors of their ingredients while offering convenient portability for busy lifestyles.

In celebration of the brand corner opening, a promotion will be held at Olive Young N Seongsu, where customers who purchase more than 20,000 KRW of Nothing Barrel products will receive a 'Nothing Barrel Reusable Bottle' while supplies last.

Nothing Barrel has also entered the Olive Better Seongsu store, which opened on October 30. This location will offer a total of ten products, including four varieties of Lupti and four types of the organic drink line 'Drink It', along with two varieties of 'Inner Juice'.

The representative product from 'Drink It', organic pumpkin juice, contains 100% domestically sourced pumpkin, offering a rich and sweet flavor that highlights the natural taste of the ingredients. Additionally, the 'Organic Red Bean Drink', certified by having over 95% organic ingredients, offers a sweet and savory taste.

Other offerings include 'Organic Drinking Salad', containing organic fruits and vegetables like apples, carrots, kale, celery, and broccoli, extracted through a low-temperature process. 'Organic Apple Cabbage Juice' uses whole domestic apples and cabbage to retain the authentic flavor of the raw materials.

Among the two varieties of 'Inner Juice', 'Organic Apple Cider Vinegar' blends organic apple vinegar from Italy with concentrated apple juice to soften its characteristic sour taste, while 'Organic Lemon Juice' is made by juicing organic lemons from Italy, skin and all, to preserve the properties of the raw ingredients.

Choi Hee-jae, CEO of Nothing Barrel, stated, “This dedicated brand corner presents an opportunity to showcase a variety of inner beauty products from popular to newly launched. With the entry into Olive Better Seongsu, we have broadened the points of contact for consumers to meet and choose products that suit them.”